Music For Your Senses
Where French Heritage Meets Helan Mountain Excellence

Nestled at the eastern foothills of Helan Mountain, Chateau Chanson has been crafting exceptional wines since 1997. We had a unique opportunity to take on a brand refresh project for the winery ‘Château Chanson’ from Ningxia region which is now the booming mecca for wine making in China.  
Based on the understanding of the brand philosophy, their target audience and products, we developed the new brand VI system that determines the brand style of Château Chanson.

The Château de Chantal logo is based on the brand concept of "a sense of cultural belonging evoked by music" to convey the brand image. The design of the logo is inspired by the inspiration of music notes, vines, drops of syrup, grains of fruit, sun and moon, and the brand's seal, and is abstracted and visualized. The graceful curved lines of the vine and the lubricious taste of the wine made from drip grapes; the circle represents the vibrant natural grapes under the light of the sun and moon and the result of careful cultivation of the vineyard; the middle abstract figure is a symbol of the musical notes and the mark of the brand's growth since its creation. 

We took the original Chinese brand font "Song" and added modification and treatments (rounding of stroke ends, omission of character parts, manipulation of curvatures, etc.) to create a clean and simplistic, yet harmonious wordmark logo.