Eco-Challenge
USA Network ad campaign
Advertising
2001
NYC, United States
Advertising
2001
NYC, United States
USA Network ad campaign
The real phonomenon
Eco-Challenge, the brainchild of the producer behind the popular series "Survivor," marked a groundbreaking moment as the first sports event to emerge from the reality show phenomenon in the United States. Alongside MTV's "Real World," it ignited the craze for reality television.
To capture the raw and immersive essence of the event, the images were selected from video grabs with a documentary-like rough quality that brings viewers closer to the action and sense of urgency during the Eco-Challenge competition.
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