The Highest Form Of Flattery
A pitch presentation inspired by Apple's design DNA

This leave-behind collateral was crafted for a crucial pitch with Apple, supporting Gensler's bid to design the interior of Apple's Shanghai headquarters workspace. Drawing inspiration from the iconic MacBook packaging experience, the design aimed to capture the same sense of anticipation, elegance, and meticulous attention to detail that defines Apple's brand.

The collateral pays thoughtful homage to Apple's aesthetic principles and unwavering commitment to precision. Every element was carefully considered to create a memorable presentation that resonates with Apple's design philosophy, demonstrating Gensler's deep understanding of the brand's visual language and values. The result is an impactful piece that speaks Apple's own design language back to them—truly the highest form of flattery.