Music For Your Senses

Chateau Chanson is located at the East foot of the Helan Mountain. Since the founding of their winery in 1997, Chateau Chanson has strictly implemented the winemaking and cellaring methods of the old world and benefitted from the expertise of world-class winemakers. In addition,they’ve imported top winemaking equipment from Italy and collaborated closely with universities around the country to ensure the high standard of their winemaking.

The Château de Chantal logo is based on the brand concept of "a sense of cultural belonging evoked by music" to convey the brand image. The design of the logo is inspired by the inspiration of music notes, vines, drops of syrup, grains of fruit, sun and moon, and the brand's seal, and is abstracted and visualized. The graceful curved lines of the vine and the lubricious taste of the wine made from drip grapes; the circle represents the vibrant natural grapes under the light of the sun and moon and the result of careful cultivation of the vineyard; the middle abstract figure is a symbol of the musical notes and the mark of the brand's growth since its creation

We had a unique opportunity to take on a brand refresh project for the winery ‘Château Chanson’ from Ningxia region which is now the booming mecca for wine making. In China.  Based on the understanding of the brand philosophy, their target audience and products, we developed the new brand VI system that determines the brand style of Château Chanson.