PLUUUG-IN bar combines "light-cyberpunk" elements with the concept of "charging and energy supply," creating a trendy space for unwinding and embracing a unique lifestyle during breaks. This aligns with the prevailing "rejuvenation" trend and deeply embeds the brand culture and products into the minds of young people, forging a closer bond with the youthful consumer group. Drinking becomes an intimately connected aspect of their lives and part of their experience.