(un)Made in China
The Beaty of What Never Was 

While serving as creative director at CANNON DESIGN's Shanghai office, Yasuo helped bring the "(un)Made in China" exhibition to life. This fascinating showcase featured 12 commissioned architectural projects by international firms that never made it off the drawing board—each with its own story of ambition, challenge, and creative vision.

Yasuo and the team handled everything from exhibition design to graphic materials, creating a cohesive experience that celebrated these "unrealized dreams" and the creative process behind them. Sometimes the projects that don't get built tell the most interesting stories.

The exhibition explored fascinating unrealized architectural projects, capturing the emotions and experiences of designers working in China's unique landscape. By showcasing these "(un)Made in China" projects, we offered a thoughtful perspective on Chinese architecture that goes beyond the country's impressive economic growth.

The exhibition became a space for conversation and discovery, inviting visitors to explore the complex connections between architecture, society, and development. Through carefully selected exhibits, we encouraged deeper understanding of both the challenges and exciting opportunities that international design firms encounter in China's evolving architectural scene.
 

This iceberg-inspired podium features detailed laser-etched 3D models and an interactive iPad slideshow.

Like an iceberg, it reveals that there's much more beneath the surface—the rich stories, emotions, and experiences behind every architectural project.

The podium sparked curiosity and invited the audience to discover the deeper stories behind each architectural project, inspiring them to explore the rich narratives hidden beneath the surface.

Two-sided poster: Winner at 2012 Design For Asia

The graphic design took inspiration from the intricate details of an architectural technical drawing.

The exhibition catalogue book