The Highest Form Of Flattery

We crafted the leave-behind collateral for an important pitch with Apple, as part of the shortlisting process for Gensler, an esteemed American architectural design firm, to design the interior of Apple's Shanghai headquarters workspace. Inspired by the iconic "Mac Book" packaging, our aim was to evoke the same sense of anticipation, elegance, and meticulousness that Apple is known for. The collateral design paid homage to Apple's aesthetic principles and commitment to detail, creating a memorable and impactful presentation that aligned with their brand ethos.

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