Going For The Winner
A fresh serve for Beijing's premier tennis academy

This sports-focused brand refresh for Beijing-based tennis academy RTGS (Road To Grand Slam) presented a unique opportunity, given studio owner Yasuo's background as a former tennis instructor. His insider perspective proved invaluable in understanding the academy's authentic needs.

The challenge was to modernize RTGS's visual presence while preserving their established reputation and core values. The comprehensive approach addressed visual identity, messaging, and brand experience through careful consideration of what truly matters to their community.

The refreshed brand now speaks directly to their audience, positioning RTGS as a forward-thinking leader in tennis education while staying true to their foundational principles.

Applications