Going For The Winner

We were thrilled to have the chance to work on a sports-related brand refresh with the Beijing-based tennis academy RTGS (Road To Grand Slam). This project presented us with an ideal opportunity to bring a fresh perspective to their brand identity, especially given our partner Yasuo's background as a former tennis instructor during his college years.

Our goal was to modernize and invigorate the look and feel of RTGS while staying true to their core values. To achieve this, we developed a comprehensive brand refresh strategy that encompassed various elements of their visual identity, messaging, and overall brand experience. By carefully considering their values and aspirations, we aimed to create a contemporary and compelling brand image that resonated with their target audience and positioned RTGS as a leader in the tennis academy landscape.

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